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Expanding into Finland gives global companies access to a highly skilled workforce, a thriving tech ecosystem, and a stable, business-friendly environment. However, even experienced international firms often stumble when building local teams. Here are five common hiring mistakes — and how to avoid them.
1. Underestimating Cultural Fit
Finnish work culture is built on trust, autonomy, and collaboration. Hiring based solely on technical expertise without considering cultural alignment can lead to disengagement and turnover.
What matters in Finland: flat hierarchies, transparency, direct communication, and work-life balance.
How to avoid it:
Prioritize candidates who demonstrate the ability to work independently, communicate openly, and succeed in a non-hierarchical structure.
2. Ignoring Local Hiring Regulations
Finland’s labor laws are among the most employee-protective in the world. Missteps in contracts, work hours, or termination terms can lead to legal or reputational risks.
How to avoid it:
Partner with local headhunting or HR professionals to ensure compliance with Finnish employment law, taxation, and collective agreements.
3. Overlooking Language Preferences
While English is widely spoken, many roles — particularly in customer-facing sectors — still require fluency in Finnish. Assuming English is always sufficient may cause friction or hinder performance.
How to avoid it:
Define in advance which roles require Finnish. If hiring international talent, provide language training or ensure bilingual team structures.
4. Relying Solely on Traditional Recruitment
Many high-potential professionals in Finland are not actively applying for jobs online — they are hired through networks.
How to avoid it:
Utilize local executive search partners, attend industry events, and activate LinkedIn networks to access passive talent.
5. Offering Only Basic Compensation
Finnish employees expect more than just a salary: flexible working, wellness benefits, and professional development are often dealmakers.
How to avoid it:
Research market norms and design your offering accordingly. Perks such as remote work, long vacations, career support, and parental benefits are highly valued.
Final Thoughts: Hiring Smart in Finland
Finland is a high-trust, high-talent market. Companies that respect its values, legal frameworks, and candidate expectations will stand out — and build teams that drive growth.
Need help hiring for your Finnish expansion?
Whether you’re looking for local expertise or international leadership talent, InHunt World offers guidance and executive search services tailored to the Nordic context.
Contact Mikko Knuuttila, CEO of InHunt World: LinkedIn | mikko.knuuttila@inhunt.fi
This article was written by InHunt World