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How people work has changed tremendously over the last few years. Driven by the pandemic, people focused with renewed interest on flexibility, what their work really meant, and the rate of technological transformation.
Following the great attrition and employee expectations that went up significantly, employers had to bring changes to how they hired, developed, and retained talent. As the war for talent becomes more challenging, the responsibility is on employers to create a more sustainable, less exhausting, and more inspiring workplace that aligns with what today’s employees need and desire to stay motivated and engaged while continuing to contribute to the larger business goals.
If your company is struggling to attract, hire, and retain top talent, focusing on these five key things can help change the scenario in your favour:
Develop a Human-Centric Culture
To win the talent war, you need to build a human-centric culture. When you plan organisational transformation, you must put humans at the centre. From making your HR team support the world of human-centred work right from the hiring stages to offering flexible work arrangements to support work-life balance and integrating your digital strategies with empathy, a lot can be done to align your company with the changing domain of work.
When it comes to the pay, rewards, and perks, moving beyond the traditional ideas and creating new frameworks that look beyond pay to the “what,” “how,” “whom,” and “why” of rewards and perks can help your people find meaning in their work and keep them inspired and engaged.
Transform Your Hiring Process
Are your job descriptions clear and precise? Is your hiring process long and tedious? Do you feel you can give the candidates you are interviewing a better experience (say, with faster answers to their queries, quick feedback on their interview performance, faster transition between the different stages of the interview, etc.)?
Rethinking the steps involved in your hiring process and making changes where required (say, writing engaging and clear job descriptions and streamlining communication throughout the hiring process) can help you attract top talent for interviews and even make them accept your job offer.
Build a Strong Employer Brand
Did you know?
- 84% of organisations think that a well-maintained employer brand facilitates the recruitment of quality talent.
- The cost per hire goes down by 43% for companies with a strong employer brand.
- 69% of candidates are likely to send in their job applications in case the employer actively handles its brand management.
By building a strong employer brand, your company can attract candidates most suited to your company culture and the advertised roles. By providing transparency about how your company operates and what values drive it, you can create a clear perception in your potential candidates’ minds and help them have a clear idea of how they will fit within the company culture and contribute to the brand.
Invest in Learning and Development
In today’s highly competitive business landscape, developing an agile and resilient workforce can help your company navigate the uncertainty, changes, and challenges while staying ahead of the competition. Investing in employee learning and development (L&D) can help you create an agile and resilient workforce that’s confident and competitive.
Adequate L&D opportunities will help your company attract suitable talent and even retain them as employees consider upskilling and reskilling an integral part of their present and future career moves. According to the LinkedIn Workplace Learning Report 2024, L&D is well-positioned to lead crucial conversations related to business impact. Since company leaders know what makes learning a worthy investment, 9 out of 10 global executives have plans to keep their investment in L&D either steady or make it go up in the next 6 months.
Implement Strong DEI Practices
Diversity, equity, and inclusion are no longer mere buzzwords. Rather, they are the key ingredients for attracting and retaining top talent. Your company should build a culture and work environment (if it doesn’t have them already) that welcomes and supports people from diverse backgrounds, races, ethnicities, religions, and genders to win the talent war.
Additionally, your company should give everyone access to the same resources, opportunities, and treatment, and make them feel valued and included. With strong DEI practices, innovation and creativity will be fostered, which will help attract and retain top talent.
Final Words
As the war for talent heats up, companies are in a rush to find ways to stay ahead in the game and attract top performers. But winning the talent war isn’t just about attracting suitable people.
It’s about attracting and retaining top talent, which can be done by developing a human-centric culture, transforming your hiring process, building a strong employer brand, investing in L&D, and implementing strong DEI practices. If you need help fulfilling your talent acquisition needs, you can always reach us at InHunt World!
This article was written by Sonali